07 Jan 2010

Want More Local Business? Here is a Good Article.

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Finding Geo-Targeted Keywords Using Google Analytics

Published By Martin Aranovitch

You can use ‘geo-targeted keywords’ to restrict your PPC ad campaigns to consumers in specific cities or states where your company is looking to improve its reputation and/or increase sales …

What Are Geo-Targeted Keywords?

If you use pay-per-click advertising solutions such as Google AdWords, you are probably familiar with a feature called “geo-targeting” that helps to ensure that your ad only displays to people in a particular location that you specify.

You can also use ‘geo-targeted keywords’ to restrict your PPC ad campaigns to consumers in specific cities or states where your company is looking to improve its reputation and/or increase sales. Geo-targeted keywords will provide you with highly targeted traffic and these keywords will most likely have a significantly lower amount of competition. A lower amount of competition means a better chance of ranking higher in the search results.

What Is Google Analytics?

Google Analytics is a free analytics package that generates detailed statistics about visitors to your website. It is one of the best tools available for analyzing traffic on your website. Not only is it FREE and requires very little to set up, but it will give you an enormous amount of information about who is coming to your site, what they’re looking for, and how they’re getting there.

With Google Analytics you can see how many people are visiting and interacting with your website, where they are coming from, what they are doing when they visit your site and how many of your visitors are converting into leads or customers. It also helps you identify the exact keywords, ads, referrals and campaigns that are contributing most to your bottom line.

Google Analytics is an extremely powerful tool and is free to everyone – advertisers, publishers, or site owners. For more information about Google Analytics click here.

How To Find Geo-Targeted Keywords Using Google Analytics

Advertising with Google Adwords is a very cost-effective way to reach the most targeted and relevant audience for your products and services. By using the tools that Google Analytics offers to help make the most out of geo-targeted keywords, you can maximize your AdWords results and sales conversions.

For many businesses, for instance, relevance varies by region. You wouldn’t want to waste money advertising snow removal services in Florida. Another example is let’s say you sell patio or outdoor furniture. While you may want to target patio furniture to the entire country during the summer season, in the fall you’d probably only want to target the Southern states that don’t get snow. Using Google Analytics to help plan your geo-targeted keyword campaigns can dramatically help you increase your sales conversion rates.

If you are experiencing difficulty choosing which areas to use geo-targeted keywords with, Google Analytics can help you expand your business and increase visibility by helping you decide what markets to enter. There may be potential markets that you haven’t even thought of targeting. You could be losing revenue and not even know about it.

The Map Overlay Report allows you to see exactly where traffic from your general search campaigns is coming from. Clicking on the ‘Goal Conversion’ tab allows you to see out of all the areas that have the highest traffic, which regions had the highest conversion rate.

If you find a location that has had steady traffic and a high conversion rate, this may be a great opportunity for you to increase your sales even further in that area. I would recommend you set up a separate campaign for any regions that you identify as being highly profitable. The, for each of your regional campaigns, be sure to use geo-targeted keywords that will appeal to the consumers in these identified regions even more.

Once you’ve decided which regions you want to run specialized campaigns in, log into your Google Adwords account. To choose your campaign geographically, edit the campaign settings by going to the ‘target audience’ section, and choosing the geographic region that you want to target. There are several ways you can do this: by state, country, zip code or city. Play around with the settings a bit until you’re satisfied with the particular region you have chosen.

It’s really that easy! Now that you know where the ads will be running, make sure to write ads using geo-targeted keywords to draw customers in even more. You’ll be up and running with a geo-targeted campaign with regionally targeted ads in no time. This will not only create better results for your Google AdWords campaign, but it will most likely help you lower your CPC (cost-per-click), place your ad in less competitive search result listings, create more sales and improve your profit margins.

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