13 Aug 2012

www.LancasterKitchens.net Google Adwords Tip – Case Study

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One of my clients is www.LancasterKitchens.net and we are running some Adword Campaigns to test some keywords. A common mistake is to send ads to the main website page.

What Google appreciates is making sure the searcher gets what they are searching for. So, rather than listing a keyword phrase like kitchen photo’s or kitchen photo ideas and sending traffic to the main website page, we direct each keyword to the specific page that a searcher would want. In this case, rather than sending the searcher to http://LancasterKitchens.net, we send the traffic to http://lancasterkitchens.net/gallery.php and they will experience what they are looking for.

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