01 Sep 2008

Here Is A Great Education On Creating Download Pages For Selling Online Products.

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Hey folks, Michael Nicholas is a great marketer and offers some very fine training on creating download pages. I am passing it on to you.
Let me know if you need any help. Austin

Here goes… The tutorial begins here ===>

6 Easy Steps to Creating A Download Page, Your Gateway To
Selling Online Products

A question online I seem to hear a lot goes something like

How can I find out how to set up a download page to sell my
products? Other marketers that I’ve asked won’t take the
time to tell me how it’s done…

While that’s a pretty common question that seems to stump
many who download products all the time, but have no idea
how it’s done.

If you are one who wants to get on the other side of the
sale – the selling side – the following information will
show you how it’s done.

Here’s a way to set up a download page so you can have your
own products ready to sell.

The first thing to understand is that a download page is
associated with a web site domain. It’s one of the elements
within the domain where you’ll have a main sales page that
offers your product. Then, after a sale takes place, the
customer must be sent to the download page in the process.

Setting up web directories (simple folders) and webpages is
what this entails.

Note: Part of this process includes having an autoresponder
to generate email receipts to confirm sales orders. However,
the usage of autoresponders is another subject all in itself
that we won’t cover here. But you will need use an
autoresponder in conjunction with the download process so be
sure to learn more about that as well.

Check out Aweber.com or GetResponse.com, etc.

Let’s get started on setting up the download process…

Follow these 6 steps to create your digital download system:

1) Create a new folder within your main website root
directory and rename it.

For the sake of example lets say your main website is
My-New-Site.com. Right click inside that folder and from the
menu select new folder and rename it. Now you have created a
new sub folder directory within the root directory to house
your product.

(Keep in mind there will also be a separate sub folder to
house all your images for instance, like an ebook cover,

Now let’s rename this new added sub folder, MyProduct.
(Note: you can name the folder anything you prefer that
would be appropriate for your product).

Now we have http://www.My-New-Site.com/MyProduct as an
added sub directory to the root site folder that points to this
product you want to set up for download.

Important Note: In each folder on your directory should
always create an index.html page which is the default page
for a particular directory.

This is in case someone tries to find what’s in your web
folder by backing-off characters of your URL. Without index
pages in your folder directories they could find all your
links leading to all your pages and files making them
vulnerable. But with an index page inside the folder, it
will default to that page only and that’s all they will see.

Note: An index page can be the main default page to the main
website or a product sales page, landing page or even an
error page, etc.

When you use an index page as an error page, it mainly
deflects your site links from being revealed. Thus, any text
you want them to see can be displayed on the error page to
greet them.

For instance, in case someone finds one of your inside
folders within your URL, you could have this type of message
in text there…

You Have Reached This Page In Error. Please Click This Link
To Continue.

Then point them to your main home page or someplace else.

Now getting back to our scenario of your download page set

The content of the index.html (or index.htm) in the
MyProduct folder can have on it sales page copy that sells
the product you want to offer. Therefore, when someone types
in: http://www.My-New-Site.com/MyProduct
your sales page will appear.

i.e. The sales page could have sales copy, order buttons and
links on it, etc.

2) Now let’s name your product, ebook-xyz.pdf. It’s the PDF
file you want to sell and have ready for download.

3) In your MyProduct folder copy your download file/s like:
ebook-xyz.pdf, etc, into it. Note: You can have several
download items in your download folder. These could be PDF
ebooks or .EXE software in zip files or even fre e reports
to give away, etc.

Also note, you could set up yet another sub directory for
all your download products however for the sake for this
tutorial we’ll keep it simple.

4) Now let’s create the actual download page and name it
something like: dlp.html.

That stands for “download page” but don’t name the page so
blatant if you don’t want people to easily figure out your
download web address.

But for purposes of understanding this download page concept
we will use it as an example only.

Create a new web page in your web editor program. For
example, in the MyProduct folder you’ll create, name and
save your download page as: dlp.html.

Now add written content to your download page that will
instruct your visitors on downloading from the links you’ll
provide on this page.

5) To create a download link write text that says something
like: Click Here To Download. Next, highlight that text in
your web editor and while it’s still highlighted go to the
area where you can insert a hyperlink and then type in the
web URL to create your download web address.

6) When creating a download web address (which is a webpage
your customers can download from) what you’ll include is the
http, the www, your domain name, your product folder and
your download page name itself. And that’s how we arrive at
this download page web address:
(this is your download page you send customers to)

Once your customers click on your download link and if you
have all the elements loaded up to the web server in the
proper folders, they will be able to download the designated
file to their computer hard drive.

And finally, when you add the actual file name of your
download product (ebook-xyz.pdf) onto the very the end of
your web address, it will look something like this:

This is your download link your customers actually download
off of your download page.

Also, try to comprehend the info from this following page
which is also related to setting up folders for a website.

Scroll down the page and look at how the web site folders
are laid out…


Be sure not to have any spaces between your characters when
creating your web links used for sites and if you want space
between characters, use hyphens rather than underscores.

Now your download web address can be put into a web browser
and your customers download the product/s they bought and
you’re in business!

IMPORTANT: When you create this download page you must
understand you’re building it on your computer’s hard drive
first – then after it’s completed, you must load up the web
folders, i.e. your webpages and all their files sent up to
your web server creating a duplicate website copy online.

This procedure is called FTP as in, File Transport Protocol.
But don’t let the name scare you as I have a free report
that simplifies the process and you can get it free right
here: http://www.ImpactInfoMarketing.com/FTP-Made-Simple

Also Note: To sell digital products online you’ll need a
shopping cart so you can receive payments and give your
customers a way to pay for your products.

Here’s a few good ones you can use that make it easy:


If you want more shopping cart options, you can do a web
search on the term “online shopping cart”.

Just let the shopping cart handle the order processing and
once you get your order button links set up on your sales
page, you’re ready to start selling online because now you
know how to deliver digital download products.

By Michael Nicholas,
Copyright, All Rights Reserved.

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