23 Jun 2014

Google Trends- Cool Tool and It’s Free

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Do you like nifty free tools that help you with your business or research?

There’s a tool you may find handy: it’s called “Google Trends.”
It’s easy to use – and free.

It can show you what people in your local market search for. It’s
like the Google Keyword Planner (formerly Keyword Tool), but Trends
often does a better job of showing you patterns of search behavior.

For example, let’s say you’re a car mechanic in Phoenix. This
tool will tell you things like whether people in the Phoenix area
tend to search for “car mechanic” versus “auto mechanic,” versus
“auto repair service.”

Or if you really want to market yourself as “car mechanic,” you can
type that into Google Trends and it will tell you in which nearby
town people are most likely to type in “car mechanic.”

It can even give you predictions for what people will be most
likely to search for around specific times of year – like during
the holidays.

You know what services you offer. What’s harder to know is how
your customers go about searching locally for what you offer.
That’s what Google Trends might help you find out.

If you don’t have any burning keyword-research questions off the
top of your head, I still suggest you spend 5-10 minutes toying
around with Trends: You might discover useful facts about your
local market. You can use Trends at http://www.google.com/trends/

As always, let me know if you need some help with your business.

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