20 Apr 2013

Google Plus- Take Advantage of It!

Blog, Blogroll, One Minute Tips No Comments

If you are serious about Local marketing in Lancaster Pa or anywhere, for that matter, learn how to Take advantage of Google Plus.

It’s Free!!

When it comes time to creating a marketing plan, you either know what you’re doing, or you don’t. You either know which steps to take and what works best or you’re going through the motions and denying reality. If you haven’t yet embraced Google+ Local as a marketing tool for your business… it’s time to face reality.
Which group do you fit into?

Over the past several years, a growing number of companies have learned how to take advantage of Google+ Local to find customers. This may be a wild new territory for you, especially if you have never relied on Internet marketing in the past, but the last thing you want is to leave new business on the table.

Does Local Marketing Confuse You? Like anything else, it takes some time but it’s worth it.

Like many, you may not realize what Google+ Local is all about. The search engine giant recently did away with Google Places in favor of Google+ Local in an attempt to bring Google user’s personal profiles and business directory profiles all into one big online playground where people and companies can play nice together.

While the name has changed and there are new features to take advantage of, there is nothing complicated about what it can do for your business.

Three Google+ Local Marketing Ideas

Don’t just create a Google+ Local business profile, make sure you stand out in the crowd and actually use it regularly. It is safe to say that many of your competitors will be using this service as well. For this reason, you need to stand out in a good way. One way of optimizing your page is to make sure your +Local profile is completed in its entirety. From the use of images and video, to descriptive text, you don’t want to cut corners here.
Merge your Google+ business page and your Google+ Local page to unlock social features & then regularly interact with followers & customers. While the first motive to use +Local is to bring business to you, this one tip is all about being friendly, transparent, and accessible. Find people who are interested in your company and industry and add them to your Circles & share great content often, positioning you as an expert in your industry. This is often times the first step in getting the attention of a potential new customer.
Here is a link with instructions on how to verify your Google+ business page.

Learn more about Google+ Hangouts. If you want to see what Google has to say about this feature, visit the official Google+ Hangouts page to learn more. In short, this allows you to chat face to face, hold meetings (free consultation maybe?), and broadcast yourself to prospects all over the world.
Why Ignore Google+ Local?

If you continue to ignore the power of Google+ Local you will continue to leave money on the table and remain anonymous to prospects who are willing to give your company a shot.

With the three ideas above, you can easily get involved with Google+ Local and get a taste of what it has to offer. The sooner you get started, the sooner you will realize what this tool can do for your business.

I hope this opened your eyes for local marketing.

Keep smiling until next time!!

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