12 Feb 2011

Get Ready For Lots of Talk about Mobile Marketing

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Google makes big mobile marketing waves

Google is looking to promote its new mobile services by encouraging some of its top advertisers to shift their budgets to the platform, Reuters reports. Karim Temsami, who was appointed as Google’s head of mobile advertising in October, is leading the effort.

“I don’t see any reason why mobile advertising won’t be relevant to every single advertiser,” Temsamani told the source.

Google is already one of the leading search marketing service providers, and has made moves into both display and mobile advertising over the past year. The search giant’s increased involvement in these two channels comes as many marketing companies expect to invest more money into display and mobile marketing.

While marketers are spending more money on mobile advertising, Google is currently prioritizing the development of its mobile platform, rather than capitalizing on increased interest in the channel. “Our focus should be now to get more of the advertisers coming through, not hiking rates in one way or another,” Temsamani noted.

According to a recent report from comScore, 63.2 million Americans own smartphones – a number that has grown by more than 20 million over the past year.

What are your plans with Mobile Marketing?

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