15 May 2014

Sitting on the Fence about Something?

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Have You Ever Literally Sat on a Fence?

You know it’s an old saying but think about it.

Sitting on the fence would have to be pretty painful.

No one should really wants to sit on the fence for very long at all.

And yet we do. We sit on the fence about making decisions. We do it all the time.

Is it a good idea? Does it help you in any way? You need to make that decision.

As for me, when I sit on the page that means I am not moving forward. I am not getting

anywhere. Remember, a NO is a decision and a YES is a decision. Maybe’s are not.

Get good at making decisions and staying off the fence!!!

13 May 2014

Agree or Disagree?

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What do you think?

“I am only responsible for what I say,

Not for what you think I said or what you understand”.

07 May 2014

Are YOU Coachable?

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It’s a fair question but a tough one at the same time.

I’m a Business Coach and I preach to all who want to hear that pretty much
everyone needs a coach or coaches in their life.

Even me, especially me. Yes, I need a Business Coach, A spiritual coach,
a fitness and nutritional coach, a financial coach and more.

Fortunately, over time, I have realized this and have them in place.

I go to them often.

It’s good to know that I practice what I preach.

It was not always that way. I really DID think that I could get

it all done on my own and at times it looked like I was successful at it.

But compared to what, how did I know what my potential was, who was going to
tell me otherwise.
Sometimes it’s not until the bottom drops out and you realize two or three heads are
better than one. {There is Wisdom in Many}

How about you? Do you believe in getting coaching for YOU? Have you thought about it
but have reasons [excuses] why you have not? Do you not know WHO to turn to?

What are your reasons? Or, are you still under the assumption that you just don’t need a coach.

For business, I pay a hefty monthly fee to help me hit my goals and keep me on the “straight and narrow”.

Recently, [today] I received an email about my upcoming coaching session. It was a “tough love” warning

that said in in no uncertain terms. “Be ready and prepared with what you were to accomplish this week
or don’t bother getting on the coaching call”. YIKES! My Granddaughter would say that was very harsh.

And I might have some time ago in my early years but not today.

The coach is correct and tough love is needed. Who is giving it to you? Are you up for the challenge?

Do you see solid coaching as someone nagging you or offering golden nuggets and accountability
to help you on your way to where you want to go?

I know the answer. I hope you do too. But more importantly, I hope you are doing something about it.

Lay all your excuses, including “I don’t have the money for a coach” in t he trash can.
{that probably sounds harsh to you}
But if some one does talk to you about this, what’s gonna change?

You know the answer.

So, we are down to the wire here. Change or not change. Get help or go it alone.

As so people have said-“How’s that been working for you”?

My guess, not nearly as good as it could be.

Are you ready for your Action Steps? I hope so. The greatest golfers in the world have coaches.
These golf coaches don’t play as well as the person they are coaching and yet they bring an outsiders
perspective, experience and knowledge that the golf pro did not have or forgot.

Action Step- Decide what area of your life that you want to concentrate on and get to the next level.

Is it your Career? Fitness? Spiritual? It doesn’t matter. What does matter is taking action.

Talk to people who are fit if fitness is your goal. Read books, hire a fitness trainer. They are very flexible
on working with in your budget.
Whatever the category is that you picked, don’t put this “tough love” article you are reading away until
you have set you plan in motion.

You can do it, I can do it. And if we want to choose our words a bit better we say,
You WILL do it, I WILL do it and I AM doing it NOW!!

04 May 2014

Retargeting- A Cool Way to Market

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What Have You Heard About Retargeting Marketing?

It’s becoming quite the buzz.

Some call it viral marketing.

In it’s simplest form, it’s all about ads that follow the prospect
around on the internet after they have been on your website and shown an interest
as one example of retargeting.

Imagine having 5-6 times more opportunity to sell to these people who have left
you but you haven’t left them!!!

You’ve probably already experienced this yourself. You did a search or was on a website
and then left only to see that same company or product on another site you are now on.

Pretty amazing. Retargeting Marketing can and will lower your marketing costs
and can increase your conversion rate.

So, check it out and let me know what you think.

28 Apr 2014

Quote #1 Motion or Progress?

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Alfred A. Montapert:

“Do not confuse motion and progress”

Here’s another way of saying it….

A rocking horse keeps moving but makes no progress

Can you use this quote with what your work day looked like?

Can you be honest with yourself?

Can you write down how many of your hours were productive today?

Tough questions

Should they be asked? I think so but it doesn’t matter what I think.

The ball is and always will be in your court.

Manage your time and give yourself a pay raise.

28 Apr 2014

What is Success the Result of??

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Success Quote for TODAY!!!!!!!!!!!!!!!

Success is NOT the result
of Spontaneous Combustion.

You must first
Set Yourself ON FIRE.

24 Apr 2014

What is YOUR Marketing Budget?

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I was just on a webinar talking about marketing budgets. It was good.

They talked about how to choose the correct budget for their size and profits.

Different for everyone and also different from industry to industry.

The ranges are all over the place but there is a formula that you can start with.

I have been watching the TV show, “The Profit” and it’s pretty cool. He is a no nonsense guy
and cuts to the chase quickly.

Are you cutting to the chase on areas in your business that is not pulling its weight.
Can you make the tough decisions? I know it’s hard but if you don’t do it, who will?

Do you need some help? Get it. Don’t fool around.

Anyway, back to the marketing budget. How serious are you about growing your business?

My guess is you are very serious but do your actions show it?

If you need help figuring this all out, again, I stress not to wait.

Your competitors are not waiting.

Establish a budget based on a percent of your profits. Call me for some guidelines of percentages, based on where you want to go with your sales.

And for those who really have not established a marketing budget….well what can I say? let’s get it done!!

I am here for you!!
717 330 1850

16 Apr 2014

Top Ten Content Marketing Strategies

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This tells us we are right on track with what we are doing for our clients

According to the Content Marketing Institute, the top 10 B2B content marketing strategies are:

Social Media
Articles on the business’s website
Case studies
Articles on other websites
In-person events

Let me know if you need any help with these.
I am also using Google hangouts for interviewing clients and ranking.

04 Dec 2013

Creative Ways to Market

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Getting people’s attention in the 1st 3 seconds is so important.

Did this get your attention?



Fun Stuff!!!!!!

12 Jul 2013

How to Sell on LinkedIn…….And How NOT to Sell

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Our Last LinkedIn Training Class continues to be quite lively, asking super great questions.

Here is another one with my response.

Thx Sean,

This is a particularly great question from Sean. Read the question and then see my response below it.


Thanks Austin the class was very helpful and I am passing your name along to another who may be interested in your service.

My question is : Is it helpful to send out messages to all of your contacts with information that may be helpful to them about your own particular business?

(to create awareness and perhaps eventual business—example—send out commentary about future interest rates or an interesting program to purchase investment properties)

Ie: how do you use linked in to indirectly or directly solicit business?



This is a tricky one but I have the answer for you.

While we do want to get business from LinkedIn, our first goal is to a trusted source of helpful information.
There are two kinds of information we will talk about here. One is related to your business and the other one is NOT.

Here’s a sales rule to follow- If you look like you are a salesman, you are doing something wrong.

So, if I start off my new relationship with…”here are some great things about my product” [and how they can help you],

That is NOT the best way.

If I seek out ways to help them, and here’s is the “Ninja Secret”, a totally unrelated way that would relate to your business,
you now look like someone who is not just looking for a sale.

Example- I know that Google offers free grants up to 40,000 dollars monthly per family or more to help non profits
gain new donors, market themselves, find volunteers, etc.

So, I sent out that info to the YMCA with NO strings attached. helpful info unrelated to me “Getting Business”.

What happened? They asked me to come in and talk to them of which I did.
What are we first trying to do? Yes, build relationships and bringing value.

Will you always get new business? Do hitters always hit a home run? You get the point.

Success is when people just have to ask you “so, what do you do?” or thanks so much for helping us, how can we give you business!

This is when it becomes really fun!! And you can do it.

If you want to be just a touch more aggressive, you can sign your name as you normally do but add a bit to it.


Most respectfully,

Austin Helsel, LinkedIn trainer

or………………Kitchen remodeling Specialist

or ……………..Specializing in Mortgages for Doctors

or……………..Whatever you want THIS person to know about you

As you might guess, I could go on for quite a while but let’s see what comments come back from the group
from this “extensive answer”


Again, special thx to Sean, Dennis and others who are asking great questions!!


My Best to YOU!!