18 Dec 2014

SEO – Reputation Marketing – Social Media

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Yesterday, I did a talk in front of about 25 business owners.

The talk centered around the title of this blog.

How well are business owners doing with their marketing?

Below, are some “fill in the blanks” and thought provoking questions.

My encouragement to you is to “be hard on yourself”, fill in the blanks,
get the answers or help you need.

Make 2015 your best year ever.

SEO, Reputation Marketing and Social Media are only going to be MORE Important
as days go by.

Don’t ignore this, your competitors will run you over and that’s not a good thing.

As usual, I am here to guide you along the way!!

SEO-Search Engine Optimization

1. What are the top 3-5 keywords you want to be found for?

________ _________ _________ ________ _____________

1a. Are you coming up for those keywords in a Google Search?____

2. Who is your main competitor ? ___________________________
3. Have you been to their website and Facebook page?__________
4. What are they doing that you should be doing?________________
5. Are you adding quality content monthly to your site?____________
6. Do you have Google Analytics set up and know your stats?______
7. Are all your pages running with no error messages?__________
8. Do you know which pages are viewed the most? _____________
9. Do you know why your prospects leave your site? ____________
10. Do you have a strong call to action on your site?____________

Reputation Marketing and Social Media

Did you know that your website ranking increases if you are active on Facebook?_________
Are you aggressively asking for testimonials and reviews?______
Do you have at least 5 reviews on Google? __________
Do you have your “Google My Business” listed, setup & optimized?
Are you posting daily on facebook?____________
Do you find it difficult to learn and do all this social media stuff?___
Do you think it’s Important?_________
Do you think you are or could be losing business if your competitors are doing this and you are not keeping up?__________
Would you sleep better at night if this was all taken care of for you?___
Would you like to know what packages we offer to take care of some or all of your Marketing needs at 250/mo and up?______

I hope you found this helpful and made you think through some things that easily fall into the cracks of life.

If you would like a $97.00 Report for Free that will show you how you rank, let me know and I will create one for you
that you can use and see exactly areas you can improve upon and where you are strong.
I can even tell what your competitors are doing to out rank you.

My Best to YOU!!

Austin Helsel
717 330 1850

21 Nov 2014

Bargains and Military Money Savers

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I found these websites in my Bottom Line Newsletter.

For Prices Breaks for Military Folks


Bargain Finder


20 Nov 2014

Getting New Customers

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Are You Looking For More Customers?

Most business owners are always on the look out of new and efficient ways to bring in new customers.

A few are pretty good at it but for small business owners, they just don’t have the time to
become a marketing expert and keep up with all the Panda and Penguin changes Google offers.

With the yellow pages being a thing of the past, what should a business with a limited budget do?

Traditional advertising still works if you really know how to test and track it.

Online Marketing has become popular and for good reason. Being able to instantly [today]
reach the exact demographic you want to reach and be able to test it BEFORE spending alot
of your marketing dollars is a huge benefit.

Being seen locally or by the millions is no longer an issue. With Facebook,
Google, LinkedIn, Twitter and more, the sky is NOT the limit.

Even small budgets are able to find out what works and then do more of it with very little risk.

One of the first steps I do with clients is help them understand what the true value
is of every customer and then look at what the best marketing avenues will best serve them.

Some of tools are free. For instance, Google will help you get on the front page of Google.
They love Local businesses. Google loves YouTube and in fact, they own YouTube so they
favor videos. Videos that you can do yourself!

Have you listed your business in all the free Directories? These are called citations
and point right back to your site.
Very cool.

Business owners have never had it so good. Google even has a free Keyword tool that helps
you plan and shows what is being searched for.

For the past 25 years, I have helped small business owners reach their goals.

For a free consultation, call me and lets chat about your business.

I am here for you,
Austin Helsel
717 330 1850 est.

11 Nov 2014

Are You Using Reviews for Your Business?

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The Information is straight from Google.

Good stuff!

Tips for writing great reviews

Writing great reviews helps others discover the places that are just right for them. Here are a few tips:

Be informative and insightful: Be specific and relevant to the place you’re reviewing, and describe what other visitors are likely to experience. Highlight what makes the place special, and try to share something novel and new. From signature dishes to secret sale racks, reviews should reveal the unique experiences that places offer.
Keep it real: Be authentic. Review your own experience, and explain why you liked or disliked the place. Try to be as accurate as possible, and include both the positive and negative aspects of your visit.
Be respectful: Not every experience with a place is going to be perfect. Sometimes you’ll want to share negative feedback. Even if you’re frustrated, make sure your criticism is constructive. Business owners often use feedback to improve their offerings.
Reviews not General Commentary: At times certain locations may become the subject of larger public debate or conversation due to recent news coverage or current events. While we respect and value your opinion, Local Reviews are not meant for social or political commentary. We think there are other forums that are more suited to those kinds of conversations, like blogs or social networks. Please write about your firsthand experience with the place and not general commentary on the place in relation to recent news.
Write with style: People will pay attention when you write thoughtful reviews. Keep them readable and avoid excessive capitalization or punctuation. Use good grammar, check your spelling, and avoid profanity. Choose the right length – a paragraph is great. Be creative and have fun!

30 Sep 2014

Would You Like a 5 Star Video Testimonial For Your Business? For Free??

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Ask me how you can have a Professionally done Video Testimonial like this done

for your business.

We are in Beta right now and for the next few we do, we will cover all the

technical costs of producing this for you.

I have 3 production spots open right now.

There is no cost to you.

Call 717-330-1850 Now while we are still in Beta.

There will be substantial cost when Beta ends.

22 Sep 2014

WOW Marketing & Walmart

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The WOW Factor in marketing.

Walmart- love them or hate them. Have you heard about their “Savings Catcher”. Simply scan your rec’t and if there are any local prices better, they give it back to you.

So, what they are doing is taking all the fear out of us consumers,that there might be a better price somewhere else. If time is money and it is to me, then Walmart has made my life and concerns much better.

They’ve eliminated the competition, atleast on the pricing. Of course many of us buy for other reasons but all things being equal, they have solved much of the pricing concerns.
What say YOU?

17 Sep 2014

Marketing to LinkedIn Contacts

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Would you like to email to all your LinkedIn contacts?

Well, you can by exporting them and uploading them into a Custom Audience within Facebook, then advertise to them whatever you want directly.

Pretty cool,huh?

Just export your LinkedIn files as a CSV file.

You will be charged from Facebook but I ma talking pennies on the dollar since it is already your list.

Let me know if you have any questions.
717 330 1850

04 Jul 2014

The Beginning of Wisdom

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The beginning of Wisdom is, Acquire Wisdom.

And with all your acquiring, get understanding.


So the question is- Are you consciously seeking wisdom?
Before you quickly say yes, ask yourself- What wisdom did you go after
YESTERDAY? Or what wisdom atleast found you?

If it isn’t on your mind as a goal to go after, you will
likely go thru day after day without gaining wisdom.

So, make it a daily habit,

Seek Wisdom and understanding.

What Wisdom can I receive today?

Your mind automatically wants to answer that question.

23 Jun 2014

Google Trends- Cool Tool and It’s Free

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Do you like nifty free tools that help you with your business or research?

There’s a tool you may find handy: it’s called “Google Trends.”
It’s easy to use – and free.

It can show you what people in your local market search for. It’s
like the Google Keyword Planner (formerly Keyword Tool), but Trends
often does a better job of showing you patterns of search behavior.

For example, let’s say you’re a car mechanic in Phoenix. This
tool will tell you things like whether people in the Phoenix area
tend to search for “car mechanic” versus “auto mechanic,” versus
“auto repair service.”

Or if you really want to market yourself as “car mechanic,” you can
type that into Google Trends and it will tell you in which nearby
town people are most likely to type in “car mechanic.”

It can even give you predictions for what people will be most
likely to search for around specific times of year – like during
the holidays.

You know what services you offer. What’s harder to know is how
your customers go about searching locally for what you offer.
That’s what Google Trends might help you find out.

If you don’t have any burning keyword-research questions off the
top of your head, I still suggest you spend 5-10 minutes toying
around with Trends: You might discover useful facts about your
local market. You can use Trends at http://www.google.com/trends/

As always, let me know if you need some help with your business.

20 May 2014

Panda 4.0 – Google is at it Again

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Google has confirmed that Panda 4.0 is here, starting today!

Matt Cutts from Google recently told us that the next generation of Panda would be more friendly to small businesses. Yea!! Let’s all believe!!!

This is brand new news, so we have to wait and see the impact. If you notice a fluctuation in your traffic after this update, let me know.

Remember, Google has told us before that if you are hit by Panda, you should be able to recover within 2-3 months. So if you’ve taken a hit and haven’t recovered, something is still not right. So dig deeper to find and fix the issue. It could be a number of things but don’t forget what Google always likes and you will be fine.
Don’t try and shortcut the system. It just does not payoff in the long run.

Google is one smart company!!