01 Sep 2010

Good Google Video On Getting Noticed

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Google truely does want to help business owners get seem on the search engines.

Watch this very informative short video but you will have to go over to the upper right side and click on my playlist to stop the beautiful songs I have playing for you so you can hear the Google video!!

01 Sep 2010

Social Media Help

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This link is for fellow consultants who need some help with Social Media and no, I am not concerned about helping my competitors. We all can help each other and there is plenty of work for everyone!!

Click Here!

22 Aug 2010

Are You Learning All You Can About Social Marketing?

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The easiest way to meet lots of people who are interested in partnering with you is through Social Networking.

There is a lot of people who have an account at Facebook or Twitter but don’t really know how to use them to build a business.

In the past few years, it has become easier to build personal relationships through the Internet. College students have known how to use the Internet to build relationships for at least five years. The business community is finally catching up and realizing the usefulness of viral social networking tools like Facebook, LinkedIn and Twitter that allow you to easily meet and create strong relationships with other people on the Internet.

Here are some reasons why you should consider implementing these strategies in your business:

– Access to your target audience.

Online networking provides unprecedented access to your ideal clients. You can learn a lot about your clients from the information that they share on their social networking profiles and by who else they are following. Also, it is easier to become someone’s friend on a social networking platform (because it is a two-way connection) than it is to get them to join your mailing list.

– Social Networking is instant/viral.

You can communicate instantly (Twitter) with your customers. It is also very easy to pass on small bits of information. Some very successful social marketers have used this to get huge increases of traffic to their websites in a very short amount of time.

– Ability To Build Your Tribe

This is the area where online networking both resembles and outshines traditional networking. Building your tribe (or a community of dedicated followers) is like building your network. But, at the same time, online networks allow your community to talk to each other – and that can be a very powerful thing.

– Getting and Giving Help

The online community is very helpful. You can get (and more importantly) give instant answers to questions.

– Managing Reputation online

Participating in the social networking community is a great way to create a positive reputation online. You will come off as being approachable and in the know about technology.

Social Networking is the way of the future and the future is NOW!

31 Jul 2010

Blogging to the Bank

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Here is a very interesting link about Blogging but the reason it is so interesting is that this company will set up and actually create the site or sites for you.

Not only that, they say that these blogs will make you money very shortly after they are set up.

Check it out and let me know what you think!!

http://www.bloggingtothebank.com/go.php?offer=AustinHelp&pid=5

31 Jul 2010

What was being said 55 years ago?

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It’s amazing what the thoughts and beliefs were 55 years ago.

Below are just a few things to think about, especially for us old enough to remember these to be true.

Here ya go!

‘I’ll tell you one thing, if things keep going the way

they are, it’s going to be impossible

To buy a week’s groceries for $20.00.

‘Have you seen the new cars coming out next year?

It won’t be long before $2,000.00 will only buy a

used one.

‘If cigarettes keep going up in price,

I’m going to quit.

A quarter a pack is ridiculous.

‘Did you hear the post office is thinking about

charging a dime just to mail a letter?

‘If they raise the minimum wage to $1.00,

Nobody will be able to hire outside help at the store. ‘

‘When I first started driving,

Who would have thought gas would someday cost 29cents a gallon..

Guess we’d be better off leaving the car in the garage.

[I just filled up today and it costs me over $50.00]

‘I’m afraid to send my kids to the movies any more..

Ever since they let Clark Gable get by with saying

DAMN in GONE WITH THE WIND,

It seems every new movie has either HELL or DAMN in it.

‘I read the other day where some scientist thinks

it’s possible to put a man on the moon by the

end of the century.

They even have some fellows they call astronauts

preparing for it down in Texas .

‘Did you see where some baseball player just signed a

contract for $75,000 a year just to play ball?

It wouldn’t surprise me if someday they’ll be

making more than the President.

‘I never thought I’d see the day all our kitchen

appliances would be electric.

They are even making electric typewriters now.

‘It’s too bad things are so tough nowadays..

I see where a few married women are having to work

to make ends meet.

‘It won’t be long before young couples are going to

have to hire someone

To watch their kids so they can both work.

‘I’m afraid the Volkswagen car is going to open the

door to a whole lot of foreign business.

‘Thank goodness I won’t live to see the day when the

Government takes half our income in taxes.

I sometimes wonder if we are electing the best

people to congress.

‘The drive-in restaurant is convenient in nice weather,

But I seriously doubt they will ever catch on.

‘There is no sense going to Lincoln

or Omaha anymore for a weekend,

It costs nearly $15.00 a night to stay in a hotel.

‘No one can afford to be sick anymore,

At $35.00 a day in the hospital it’s too rich for

my blood.’

‘If they think I’ll pay 50 cents for a hair cut, forget it.’

{ I was listening to a person today who said he paid $350.00 for a pair of jeans!!!!!!!!! True Story.}

Let me know of any you could add to this list. Thanks

15 Jul 2010

Where does all this new business come from?

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I think Zig Ziglar may have said it best….

“If you help enough people get what they want, you’ll get what you want”

I want you to think about what you can give that has great value to others but when you give it, there is NO hint of how you could possibly prosper from your offer.

How’s that for a unique idea.

Try this and watch what happens.

You might even confuse some people but one thing is for sure, you’re going to love doing it and you WILL see others wanting to give back to you.

Tip- You are doing this because you want to help others.. not to receive anything at all in return, it’s just that it will happen and you won’t be able to stop it. [Not that you would want to]

OK,that’s it for today but I urge you to put this into action NOW.

If you need help or ideas, just let me know!

Austin

07 Jan 2010

Want More Local Business? Here is a Good Article.

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Finding Geo-Targeted Keywords Using Google Analytics

Published By Martin Aranovitch

You can use ‘geo-targeted keywords’ to restrict your PPC ad campaigns to consumers in specific cities or states where your company is looking to improve its reputation and/or increase sales …

What Are Geo-Targeted Keywords?

If you use pay-per-click advertising solutions such as Google AdWords, you are probably familiar with a feature called “geo-targeting” that helps to ensure that your ad only displays to people in a particular location that you specify.

You can also use ‘geo-targeted keywords’ to restrict your PPC ad campaigns to consumers in specific cities or states where your company is looking to improve its reputation and/or increase sales. Geo-targeted keywords will provide you with highly targeted traffic and these keywords will most likely have a significantly lower amount of competition. A lower amount of competition means a better chance of ranking higher in the search results.

What Is Google Analytics?

Google Analytics is a free analytics package that generates detailed statistics about visitors to your website. It is one of the best tools available for analyzing traffic on your website. Not only is it FREE and requires very little to set up, but it will give you an enormous amount of information about who is coming to your site, what they’re looking for, and how they’re getting there.

With Google Analytics you can see how many people are visiting and interacting with your website, where they are coming from, what they are doing when they visit your site and how many of your visitors are converting into leads or customers. It also helps you identify the exact keywords, ads, referrals and campaigns that are contributing most to your bottom line.

Google Analytics is an extremely powerful tool and is free to everyone – advertisers, publishers, or site owners. For more information about Google Analytics click here.

How To Find Geo-Targeted Keywords Using Google Analytics

Advertising with Google Adwords is a very cost-effective way to reach the most targeted and relevant audience for your products and services. By using the tools that Google Analytics offers to help make the most out of geo-targeted keywords, you can maximize your AdWords results and sales conversions.

For many businesses, for instance, relevance varies by region. You wouldn’t want to waste money advertising snow removal services in Florida. Another example is let’s say you sell patio or outdoor furniture. While you may want to target patio furniture to the entire country during the summer season, in the fall you’d probably only want to target the Southern states that don’t get snow. Using Google Analytics to help plan your geo-targeted keyword campaigns can dramatically help you increase your sales conversion rates.

If you are experiencing difficulty choosing which areas to use geo-targeted keywords with, Google Analytics can help you expand your business and increase visibility by helping you decide what markets to enter. There may be potential markets that you haven’t even thought of targeting. You could be losing revenue and not even know about it.

The Map Overlay Report allows you to see exactly where traffic from your general search campaigns is coming from. Clicking on the ‘Goal Conversion’ tab allows you to see out of all the areas that have the highest traffic, which regions had the highest conversion rate.

If you find a location that has had steady traffic and a high conversion rate, this may be a great opportunity for you to increase your sales even further in that area. I would recommend you set up a separate campaign for any regions that you identify as being highly profitable. The, for each of your regional campaigns, be sure to use geo-targeted keywords that will appeal to the consumers in these identified regions even more.

Once you’ve decided which regions you want to run specialized campaigns in, log into your Google Adwords account. To choose your campaign geographically, edit the campaign settings by going to the ‘target audience’ section, and choosing the geographic region that you want to target. There are several ways you can do this: by state, country, zip code or city. Play around with the settings a bit until you’re satisfied with the particular region you have chosen.

It’s really that easy! Now that you know where the ads will be running, make sure to write ads using geo-targeted keywords to draw customers in even more. You’ll be up and running with a geo-targeted campaign with regionally targeted ads in no time. This will not only create better results for your Google AdWords campaign, but it will most likely help you lower your CPC (cost-per-click), place your ad in less competitive search result listings, create more sales and improve your profit margins.

07 Jan 2010

Good Books

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There are so many good books in the market, it’s hard to know where to start. Here are a few of my favorites.

A great foundation book is “Think and Grow Rich” by Napoleon Hill.

If you want to learn about the industry of networking, read “The New Professionals” by Dr. Charles King.

“Becoming a millionaire God’s way” by C. Thomas Anderson has a great way of putting money into context.

A great book that will give you personal insight is “The Instant Millionaire” by Mark Fisher.

If you want to grow your life ” The Greatest Networker in the World” by John Milton Fogg is a must read.

“Rich Dad, Poor Dad” by Robert Kiyosaki is a book that teaches financial building.

I will try and keep you up to date with good stuff to read. But if you want to grow, you must take in a lot of information.

Remember Leaders are Readers!

28 Dec 2009

Big Things Start With Small Things

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A new year is about to begin. If you are reading this later in the year, what goals have you met or on tract to accomplish? If none….get started now!!

Read below and be inspired.
Your friend,
Austin Helsel

“When we multiply tiny pieces of time with small increments of daily effort,
we too will find we can accomplish magnificent things. We can change the world.”

The Daffodil Principle

Several times my daughter had telephoned to say, “Mother, you must come see the daffodils before they are over.” I wanted to go, but it was a two-hour drive from Laguna to Lake Arrowhead. “I will come next T uesday”, I promised, a little reluctantly, on her third call.

Next Tuesday dawned cold and rainy. Still, I had promised, and so I drove there. When I finally walked into Carolyn’s house and hugged and greeted my grandchildren, I said, “Forget the daffodils, Carolyn! The road is invisible in the clouds and fog, and there is nothing in the world except you and these children that I want to see bad enough to drive another inch!”

My daughter smiled calmly and said, “We drive in this all the time, Mother.”

“Well, you won’t get me back on the road until it clears, and then I’m heading for home!” I assured her.

“I was hoping you’d take me over to the garage to pick up my car.”

“How far will we have to drive?” “Just a few blocks,” Carolyn said. “I’ll drive. I’m used to this.” After several minutes, I had to ask, “Where are we going? This isn’t the way to the garage!”

“We’re going to my garage the long way,” Carolyn smiled, “by way of the daffodils.” “Carolyn,” I said sternly, “please turn around.”

“It’s all right, Mother, I promise. You will never forgive yourself if you miss this experience.”

After about twenty minutes, we turned onto a small gravel road and I saw a small church. On the far side of the church, I saw a hand lettered sign that read, “Daffodil Garden.”

We got out of the car and each took a child’s hand, and I followed Carolyn down the path. Then, we turned a corner of the path, and I looked up and gasped. Before me lay the most glorious sight! It looked
as though someone had taken a great vat of gold and poured it down over the mountain peak and slopes. The flowers were planted in majestic, swirling patterns-great ribbons and swaths of deep orange, white, lemon
yellow, salmon pink, saffron, and butter yellow. Each different-colored variety was planted as a group so that it swirled and flowed like its own river with its own unique hue. There were five acres of flowers.

“But who has done this?” I asked Carolyn.

“It’s just one woman,” Carolyn answered. “She lives on the property. That’s her home.” Carolyn pointed to a well-kept A-frame house that looked small and modest in the midst of all that glory. We walked up to the house.

On the patio, we saw a poster. “Answers to the Questions I Know You are asking” was the headline.

The first answer was a simple one. “50,000 bulbs,” it read.

The second answer was, “One at a time, by one woman. Two hands, two feet, and very little brain.” The third answer was, “Began in 1958.”

There it was, The Daffodil Principle.

For me, that moment was a life-changing experience.

I thought of this woman whom I had never met, who, more than forty years before, had begun-one bulb at a time-to bring her vision of beauty and joy to an obscure mountaintop. Still, just planting one bulb at a time,
year after year, had changed the world. This unknown woman had forever changed the world in which she lived. She had created something of ineffable (indescribable) magnificence, beauty, and inspiration.

The principle her daffodil garden taught is one of the greatest principles of celebration. That is, learning to move toward our goals and desires one step at a time–often just one baby-step at a time—and learning to love the doing, learning to use the accumulation of time.

When we multiply tiny pieces of time with small increments of daily effort, we too will find we can accomplish magnificent things. We can change the world.

“It makes me sad in a way,” I admitted to Carolyn.

“What might I have accomplished if I had thought of a wonderful goal thirty-five or forty years ago and had worked away at it ‘one bulb at a time’ through all those years? Just think what I might have been able to achieve!”

My daughter summed up the message of the day in her usual direct way. “Start tomorrow,” she said. It’s so pointless to think of the lost hours of yesterdays. The way to make learning a lesson of celebration instead of a cause for regret is to only ask, “How can I put this to use today?”

Do what is set before you to do! There is no better time than right now to be happy. Happiness is a journey, not a destination. So work like you don’t need money, love like you’ve never been hurt, and, dance like no one’s watching.

26 Oct 2009

Do You Like a Good Sales Story?

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Shocking Sales Turnaround

By Austin Helsel

Some say selling commercial printing is one of the most competitive markets there is. I was 28 years old and breaking into my 1st fulltime job as a “sales pro”. The company I worked for was a quality company but had no training to offer me other than “go out there and make us proud”. I sold a product that was 25% higher than all my competitors and had no special reasons why they should buy from me other than admiring my new JC Penny suit I proudly wore. I also had to ask the customer to drive 1 1/2 hours to see the job on press one way instead of 10 minutes to the local printer and then stay for a few hours or longer until we printed the other side for their approval. No easy task.
I had been trying for about 6 months at a large pharmaceutical company to let me price some of their printing jobs but I never could get through the gatekeeper who protected Ms. Walters from the printing sales hopefuls itching to get in the door.
After what seemed like eternity, I finally got my chance to price a printing job and called to give the price to Ms. Walters who I have never even had the chance to meet. When I asked for her, the gatekeeper wanted the price and would not let me talk to “Ms. Walters” so it seemed I had no choice but to give it to her and so I did. She relayed the price to Ms. Walters and I heard her say in the background “tell that man he’s going to have to do something about that price”. The gate keeper relayed that to me and I had to think fast so I said…
“OK, I’ll raise the price!”
The gatekeeper whispered into the phone- “Sir, you don’t want to do that” but I insisted for her to say it to “Ms. Walters” and I heard her say timidly….. “Ms. Walters, Mr. Helsel said he would do something about the price, he would raise it.
Immediately, I heard the strangest thing. Ms. Walters was laughing hysterically and to my shocking surprise said….
GIVE HIM THE JOB!!!
Ms Walters turned out to be a very nice lady and we did quite a bit more work together and often looked back and laughed at the “shocking turnaround” of that very special day.
It’s true, it could have gone the other way but after 6 months of trying, I really felt I did not have too much to lose.