If you are serious about Local marketing in Lancaster Pa or anywhere, for that matter, learn how to Take advantage of Google Plus.
When it comes time to creating a marketing plan, you either know what you’re doing, or you don’t. You either know which steps to take and what works best or you’re going through the motions and denying reality. If you haven’t yet embraced Google+ Local as a marketing tool for your business… it’s time to face reality.
Which group do you fit into?
Over the past several years, a growing number of companies have learned how to take advantage of Google+ Local to find customers. This may be a wild new territory for you, especially if you have never relied on Internet marketing in the past, but the last thing you want is to leave new business on the table.
Does Local Marketing Confuse You? Like anything else, it takes some time but it’s worth it.
Like many, you may not realize what Google+ Local is all about. The search engine giant recently did away with Google Places in favor of Google+ Local in an attempt to bring Google user’s personal profiles and business directory profiles all into one big online playground where people and companies can play nice together.
While the name has changed and there are new features to take advantage of, there is nothing complicated about what it can do for your business.
Three Google+ Local Marketing Ideas
Don’t just create a Google+ Local business profile, make sure you stand out in the crowd and actually use it regularly. It is safe to say that many of your competitors will be using this service as well. For this reason, you need to stand out in a good way. One way of optimizing your page is to make sure your +Local profile is completed in its entirety. From the use of images and video, to descriptive text, you don’t want to cut corners here.
Merge your Google+ business page and your Google+ Local page to unlock social features & then regularly interact with followers & customers. While the first motive to use +Local is to bring business to you, this one tip is all about being friendly, transparent, and accessible. Find people who are interested in your company and industry and add them to your Circles & share great content often, positioning you as an expert in your industry. This is often times the first step in getting the attention of a potential new customer.
Here is a link with instructions on how to verify your Google+ business page.
Learn more about Google+ Hangouts. If you want to see what Google has to say about this feature, visit the official Google+ Hangouts page to learn more. In short, this allows you to chat face to face, hold meetings (free consultation maybe?), and broadcast yourself to prospects all over the world.
Why Ignore Google+ Local?
If you continue to ignore the power of Google+ Local you will continue to leave money on the table and remain anonymous to prospects who are willing to give your company a shot.
With the three ideas above, you can easily get involved with Google+ Local and get a taste of what it has to offer. The sooner you get started, the sooner you will realize what this tool can do for your business.
I hope this opened your eyes for local marketing.
Keep smiling until next time!!
Make sure your site is search engine compliant, and be sure your SEO content is unique, fresh and interesting.
Update your content often. Provide true, correct and interesting content, using your selected keywords.
And always remember…it doesn’t have to be your home page which reaches the top in the search engines.
Each page within you web site stands on its own, and is ranked independently.
How long has it been since you stopped and thought about your strengths?
How much of your time is “working on” your weaknesses?
What do you think very successful people focus on?
I am sure you guessed correctly.
Focus on Your Strengths!
Take just one day and write down all you do, hour by hour.
Then ask yourself which ones are strengths and which are weaknesses.
You will be shocked, or maybe you won’t be.
Now, we have the opportunity to stop doing the “definition of Insanity”
and start to spend more or ALL of our time on our strengths.
This post is something you have heard before, no doubt but ask yourself
where you are truthfully in the process.
Make the changes, get some accountability and watch your success rate dramatically increase.
Good luck and let me know how you are doing!!
This information that came from Google.
“All service area businesses should be creating a Google Places page since at this time we are only supporting traditional storefront businesses for the Local Google Plus page upgrades. If the business owners are meeting clients by appointment only at an office or residential location, please make sure that their address is hidden in their Places Dashboard.”
So, please make the needed changes on your page as needed.
How to Track People Who
Unliked a Page on Facebook
It’s one thing to get “likes” on the Facebook Page but if you are losing a few too many, here is some tips to help you on your Facebook Page.
By Andrea Ruiz, eHow Contributor
A spreadsheet can help you track who likes and un-likes your Facebook page.
The number of “Likes” your Facebook page receives can be a primary way to gauge the success and popularity of your page. The more fans, or “likes,” your page has, the more people with whom you can share your content. When your page has a small number of “likes,” you can track who likes and un-likes your page fairly easily. However, as your page’s fan base grows, you may find it more difficult to tell who un-likes your page. By creating and regularly updating a simple spreadsheet of your Facebook page’s fans, you can keep track of exactly who has liked and un-liked your page.
Other People Are Reading
Log into your Facebook account and navigate to your page’s URL.
Make note of the number of people who have liked your page. Facebook displays this number in the left column under the “About” section, in a large, bold number.
Evaluate Social Media
How to Evaluate & Select the Right Social Media Software. Free Guide!
Click the “People Like This” link in the left column, beneath the number-counter of people who have liked your page. Clicking this link displays all the names of the people who have liked your page, in alphabetical order by first name in a popup box.
Click the box just to the left of the first person’s name. Then, while holding down the mouse button, drag the cursor to the last name on the list, to highlight all the names of the people who have liked your page.
Right-click the highlighted text and select “Copy” in the popup box that appears to copy your entire fan list to your computer’s clipboard.
Launch a text-editor software, such as Microsoft Notepad, and paste your list of fans into a new text document. This removes all images and formatting from Facebook and leaves you with a plain text-based list.
Delete all special characters, such as asterisks, as well as any information below any of your fans’ names that isn’t a name, such as places of employment or university alma maters. Also delete any hard returns between names. You should now have a text-only, single-spaced columnar list of all your page’s Facebook fans.
Copy the list to your computer’s clipboard by clicking “Edit” in the menu, clicking “Select All” in the drop-down menu, right-clicking and selecting “Copy.”
Launch your spreadsheet software. Use Microsoft Excel, the free OpenOffice alternative, Calc, or the free, Web-based spreadsheet application from Google in Google Docs.
Click the first cell of the first column and drag your mouse down as many cells as you have Facebook fans. For example, if your page has 150 fans on Facebook, drag your mouse down to the 150th cell of the first column, highlighting all the previous cells in the same column.
Paste the text list of fans’ names by holding down the “Ctrl” key and pressing the “V” key. Your spreadsheet displays your list of fans as a single column, alphabetized by your fans’ first names.
Save your spreadsheet to your hard drive (or, if using Google Docs, to the Google servers), and give it an easily identifiable document title, such as “Facebook Page Fans.”
Who Unlikes Your Page
Check the “People Like This” number on your Facebook page regularly to see if the number of fans has decreased.
Open your spreadsheet with the list of your Facebook fans.
Repeat the process of creating a new list of your page’s current Facebook fans in Notepad.
Copy the text list to your computer’s clipboard.
Paste the list in the column adjacent to your old list of fans in your spreadsheet.
Compare the two lists. Since they are both in alphabetical order by first name, you’ll be able to see where any missing names are on the new fan list by scrolling down and seeing where the lists stop displaying identical names side by side.
Hope you found this of interest and of help,
Facebook Marketing and Tips
I do testing for clients all the time and have some pretty in depth tools I use for finding and testing keywords that people search for.
Once in a while, I like to go straight to the actual people who do searches and ask them.
So here goes. My client has a website, www.LancasterKitchens.net The actual name of the company is Kitchen Encounters.
What they are well known for, among other skills is “Remodeling Kitchens”.
Here is the question. Which of the following would you tend to type into the search engine?
Kitchen remodeling Lancaster
Lancaster Kitchen Remodeling
Lancaster Kitchen Remodeler’s
Or something else?
And if you lived in the Lancaster Pa area would you type in the Pa for the state?
Just let me know and I will tell you what the keyword tools are saying!!
One of my clients is www.LancasterKitchens.net and we are running some Adword Campaigns to test some keywords. A common mistake is to send ads to the main website page.
What Google appreciates is making sure the searcher gets what they are searching for. So, rather than listing a keyword phrase like kitchen photo’s or kitchen photo ideas and sending traffic to the main website page, we direct each keyword to the specific page that a searcher would want. In this case, rather than sending the searcher to http://LancasterKitchens.net, we send the traffic to http://lancasterkitchens.net/gallery.php and they will experience what they are looking for.
You might be asking what does Kitchen remodeling have to do with marketing or social media or sales tips you see on this blog but the truth of the matter is, any company such as a company like www.LancasterKitchens.net fully knows in order to run and grow their business, this is what it’s all about.
I should know since I am the one responsible for helping Kitchen Encounters with their marketing. Please check out their beautiful website at and let me kn ow what you think of Kitchen Encounters website.