22 Aug 2010

Are You Learning All You Can About Social Marketing?

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The easiest way to meet lots of people who are interested in partnering with you is through Social Networking.

There is a lot of people who have an account at Facebook or Twitter but don’t really know how to use them to build a business.

In the past few years, it has become easier to build personal relationships through the Internet. College students have known how to use the Internet to build relationships for at least five years. The business community is finally catching up and realizing the usefulness of viral social networking tools like Facebook, LinkedIn and Twitter that allow you to easily meet and create strong relationships with other people on the Internet.

Here are some reasons why you should consider implementing these strategies in your business:

– Access to your target audience.

Online networking provides unprecedented access to your ideal clients. You can learn a lot about your clients from the information that they share on their social networking profiles and by who else they are following. Also, it is easier to become someone’s friend on a social networking platform (because it is a two-way connection) than it is to get them to join your mailing list.

– Social Networking is instant/viral.

You can communicate instantly (Twitter) with your customers. It is also very easy to pass on small bits of information. Some very successful social marketers have used this to get huge increases of traffic to their websites in a very short amount of time.

– Ability To Build Your Tribe

This is the area where online networking both resembles and outshines traditional networking. Building your tribe (or a community of dedicated followers) is like building your network. But, at the same time, online networks allow your community to talk to each other – and that can be a very powerful thing.

– Getting and Giving Help

The online community is very helpful. You can get (and more importantly) give instant answers to questions.

– Managing Reputation online

Participating in the social networking community is a great way to create a positive reputation online. You will come off as being approachable and in the know about technology.

Social Networking is the way of the future and the future is NOW!

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