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Finding Geo-Targeted Keywords Using Google Analytics

Published By Martin Aranovitch

You can use ‘geo-targeted keywords’ to restrict your PPC ad campaigns to consumers in specific cities or states where your company is looking to improve its reputation and/or increase sales …

What Are Geo-Targeted Keywords?

If you use pay-per-click advertising solutions such as Google AdWords, you are probably familiar with a feature called “geo-targeting” that helps to ensure that your ad only displays to people in a particular location that you specify.

You can also use ‘geo-targeted keywords’ to restrict your PPC ad campaigns to consumers in specific cities or states where your company is looking to improve its reputation and/or increase sales. Geo-targeted keywords will provide you with highly targeted traffic and these keywords will most likely have a significantly lower amount of competition. A lower amount of competition means a better chance of ranking higher in the search results.

What Is Google Analytics?

Google Analytics is a free analytics package that generates detailed statistics about visitors to your website. It is one of the best tools available for analyzing traffic on your website. Not only is it FREE and requires very little to set up, but it will give you an enormous amount of information about who is coming to your site, what they’re looking for, and how they’re getting there.

With Google Analytics you can see how many people are visiting and interacting with your website, where they are coming from, what they are doing when they visit your site and how many of your visitors are converting into leads or customers. It also helps you identify the exact keywords, ads, referrals and campaigns that are contributing most to your bottom line.

Google Analytics is an extremely powerful tool and is free to everyone - advertisers, publishers, or site owners. For more information about Google Analytics click here.

How To Find Geo-Targeted Keywords Using Google Analytics

Advertising with Google Adwords is a very cost-effective way to reach the most targeted and relevant audience for your products and services. By using the tools that Google Analytics offers to help make the most out of geo-targeted keywords, you can maximize your AdWords results and sales conversions.

For many businesses, for instance, relevance varies by region. You wouldn’t want to waste money advertising snow removal services in Florida. Another example is let’s say you sell patio or outdoor furniture. While you may want to target patio furniture to the entire country during the summer season, in the fall you’d probably only want to target the Southern states that don’t get snow. Using Google Analytics to help plan your geo-targeted keyword campaigns can dramatically help you increase your sales conversion rates.

If you are experiencing difficulty choosing which areas to use geo-targeted keywords with, Google Analytics can help you expand your business and increase visibility by helping you decide what markets to enter. There may be potential markets that you haven’t even thought of targeting. You could be losing revenue and not even know about it.

The Map Overlay Report allows you to see exactly where traffic from your general search campaigns is coming from. Clicking on the ‘Goal Conversion’ tab allows you to see out of all the areas that have the highest traffic, which regions had the highest conversion rate.

If you find a location that has had steady traffic and a high conversion rate, this may be a great opportunity for you to increase your sales even further in that area. I would recommend you set up a separate campaign for any regions that you identify as being highly profitable. The, for each of your regional campaigns, be sure to use geo-targeted keywords that will appeal to the consumers in these identified regions even more.

Once you’ve decided which regions you want to run specialized campaigns in, log into your Google Adwords account. To choose your campaign geographically, edit the campaign settings by going to the ‘target audience’ section, and choosing the geographic region that you want to target. There are several ways you can do this: by state, country, zip code or city. Play around with the settings a bit until you’re satisfied with the particular region you have chosen.

It’s really that easy! Now that you know where the ads will be running, make sure to write ads using geo-targeted keywords to draw customers in even more. You’ll be up and running with a geo-targeted campaign with regionally targeted ads in no time. This will not only create better results for your Google AdWords campaign, but it will most likely help you lower your CPC (cost-per-click), place your ad in less competitive search result listings, create more sales and improve your profit margins.

There are so many good books in the market, it’s hard to know where to start. Here are a few of my favorites.

A great foundation book is “Think and Grow Rich” by Napoleon Hill.

If you want to learn about the industry of networking, read “The New Professionals” by Dr. Charles King.

“Becoming a millionaire God’s way” by C. Thomas Anderson has a great way of putting money into context.

A great book that will give you personal insight is “The Instant Millionaire” by Mark Fisher.

If you want to grow your life ” The Greatest Networker in the World” by John Milton Fogg is a must read.

“Rich Dad, Poor Dad” by Robert Kiyosaki is a book that teaches financial building.

I will try and keep you up to date with good stuff to read. But if you want to grow, you must take in a lot of information.

Remember Leaders are Readers!

A new year is about to begin. If you are reading this later in the year, what goals have you met or on tract to accomplish? If none….get started now!!

Read below and be inspired.
Your friend,
Austin Helsel

“When we multiply tiny pieces of time with small increments of daily effort,
we too will find we can accomplish magnificent things. We can change the world.”

The Daffodil Principle

Several times my daughter had telephoned to say, “Mother, you must come see the daffodils before they are over.” I wanted to go, but it was a two-hour drive from Laguna to Lake Arrowhead. “I will come next T uesday”, I promised, a little reluctantly, on her third call.

Next Tuesday dawned cold and rainy. Still, I had promised, and so I drove there. When I finally walked into Carolyn’s house and hugged and greeted my grandchildren, I said, “Forget the daffodils, Carolyn! The road is invisible in the clouds and fog, and there is nothing in the world except you and these children that I want to see bad enough to drive another inch!”

My daughter smiled calmly and said, “We drive in this all the time, Mother.”

“Well, you won’t get me back on the road until it clears, and then I’m heading for home!” I assured her.

“I was hoping you’d take me over to the garage to pick up my car.”

“How far will we have to drive?” “Just a few blocks,” Carolyn said. “I’ll drive. I’m used to this.” After several minutes, I had to ask, “Where are we going? This isn’t the way to the garage!”

“We’re going to my garage the long way,” Carolyn smiled, “by way of the daffodils.” “Carolyn,” I said sternly, “please turn around.”

“It’s all right, Mother, I promise. You will never forgive yourself if you miss this experience.”

After about twenty minutes, we turned onto a small gravel road and I saw a small church. On the far side of the church, I saw a hand lettered sign that read, “Daffodil Garden.”

We got out of the car and each took a child’s hand, and I followed Carolyn down the path. Then, we turned a corner of the path, and I looked up and gasped. Before me lay the most glorious sight! It looked
as though someone had taken a great vat of gold and poured it down over the mountain peak and slopes. The flowers were planted in majestic, swirling patterns-great ribbons and swaths of deep orange, white, lemon
yellow, salmon pink, saffron, and butter yellow. Each different-colored variety was planted as a group so that it swirled and flowed like its own river with its own unique hue. There were five acres of flowers.

“But who has done this?” I asked Carolyn.

“It’s just one woman,” Carolyn answered. “She lives on the property. That’s her home.” Carolyn pointed to a well-kept A-frame house that looked small and modest in the midst of all that glory. We walked up to the house.

On the patio, we saw a poster. “Answers to the Questions I Know You are asking” was the headline.

The first answer was a simple one. “50,000 bulbs,” it read.

The second answer was, “One at a time, by one woman. Two hands, two feet, and very little brain.” The third answer was, “Began in 1958.”

There it was, The Daffodil Principle.

For me, that moment was a life-changing experience.

I thought of this woman whom I had never met, who, more than forty years before, had begun-one bulb at a time-to bring her vision of beauty and joy to an obscure mountaintop. Still, just planting one bulb at a time,
year after year, had changed the world. This unknown woman had forever changed the world in which she lived. She had created something of ineffable (indescribable) magnificence, beauty, and inspiration.

The principle her daffodil garden taught is one of the greatest principles of celebration. That is, learning to move toward our goals and desires one step at a time–often just one baby-step at a time—and learning to love the doing, learning to use the accumulation of time.

When we multiply tiny pieces of time with small increments of daily effort, we too will find we can accomplish magnificent things. We can change the world.

“It makes me sad in a way,” I admitted to Carolyn.

“What might I have accomplished if I had thought of a wonderful goal thirty-five or forty years ago and had worked away at it ‘one bulb at a time’ through all those years? Just think what I might have been able to achieve!”

My daughter summed up the message of the day in her usual direct way. “Start tomorrow,” she said. It’s so pointless to think of the lost hours of yesterdays. The way to make learning a lesson of celebration instead of a cause for regret is to only ask, “How can I put this to use today?”

Do what is set before you to do! There is no better time than right now to be happy. Happiness is a journey, not a destination. So work like you don’t need money, love like you’ve never been hurt, and, dance like no one’s watching.

Shocking Sales Turnaround

By Austin Helsel

Some say selling commercial printing is one of the most competitive markets there is. I was 28 years old and breaking into my 1st fulltime job as a “sales pro”. The company I worked for was a quality company but had no training to offer me other than “go out there and make us proud”. I sold a product that was 25% higher than all my competitors and had no special reasons why they should buy from me other than admiring my new JC Penny suit I proudly wore. I also had to ask the customer to drive 1 1/2 hours to see the job on press one way instead of 10 minutes to the local printer and then stay for a few hours or longer until we printed the other side for their approval. No easy task.
I had been trying for about 6 months at a large pharmaceutical company to let me price some of their printing jobs but I never could get through the gatekeeper who protected Ms. Walters from the printing sales hopefuls itching to get in the door.
After what seemed like eternity, I finally got my chance to price a printing job and called to give the price to Ms. Walters who I have never even had the chance to meet. When I asked for her, the gatekeeper wanted the price and would not let me talk to “Ms. Walters” so it seemed I had no choice but to give it to her and so I did. She relayed the price to Ms. Walters and I heard her say in the background “tell that man he’s going to have to do something about that price”. The gate keeper relayed that to me and I had to think fast so I said…
“OK, I’ll raise the price!”
The gatekeeper whispered into the phone- “Sir, you don’t want to do that” but I insisted for her to say it to “Ms. Walters” and I heard her say timidly….. “Ms. Walters, Mr. Helsel said he would do something about the price, he would raise it.
Immediately, I heard the strangest thing. Ms. Walters was laughing hysterically and to my shocking surprise said….
GIVE HIM THE JOB!!!
Ms Walters turned out to be a very nice lady and we did quite a bit more work together and often looked back and laughed at the “shocking turnaround” of that very special day.
It’s true, it could have gone the other way but after 6 months of trying, I really felt I did not have too much to lose.

Hey, just because I eat, sleep and breathe marketing doesn’t mean I don’t like to laugh.

Enjoy!!

These sentences (with all the BLOOPERS) actually appeared in church bulletins or were announced during church services:
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The Fasting & Prayer Conference includes meals.
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The sermon this morning: ‘Jesus Walks on Water.’
The sermon tonight: ‘Searching for Jesus.’
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Ladies, don’t forget the rummage sale. It’s a chance to get rid of those things not worth keeping around the house. Ladies, bring your husbands and children.
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Remember in prayer the many who are sick of our community. Smile at someone who is hard to love. Say ‘Hell’ to someone who doesn’t care much about you..
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Don’t let worry kill you off - let your Church help!
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Miss Charlene Mason sang ‘I Will Not Pass This Way Again,’ giving obvious pleasure to the congregation.
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For those of you who have children and don’t know it, we have a nursery downstairs.
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Next Thursday there will be tryouts for the choir. They need all the help they can get.
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Irving Benson and Jessie Carter were married on October 24 in the church. So ends a friendship that began in their school days.
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A bean supper will be held on Tuesday evening in the church hall. Lovely trumpet music will follow.
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At the evening service tonight, the sermon topic will be ‘What Is Hell?’ Come early and listen to our choir practice.
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Eight new choir robes are currently needed due to the addition of several new members and to the deterioration of some older ones.
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Scouts are saving aluminium cans, bottles, and other items to be recycled. Proceeds will be used to cripple children.

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Please place your donation in the envelope along with the deceased person you want remembered.
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The church will host an evening of fine dining, super entertainment, and gracious hostility.
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Potluck supper Sunday at 5:00 PM - prayer and medication to follow.
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The ladies of the Church have cast off clothing of every kind. They may be seen in the rectory’s basement on Friday afternoon. Come to the auction and take home your favorites.
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This evening at 7 PM there will be a hymn singing in the park across from the Church. Bring a blanket, some wine, and come prepared to sin.
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Ladies’ Bible Study will be held Thursday morning at 10 AM. All ladies are invited to lunch in the Fellowship Hall after the B.S. is done.
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The pastor would appreciate it if the ladies of the Congregation would lend him their electric girdles for the pancake breakfast next Sunday.
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Low Self Esteem Support Group will meet Thursday at 7 PM. Please use the back door.
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The eighth-graders will be presenting Shakespeare’s Hamlet in the Church basement this Friday at 7 PM. The congregation is invited to view this tragedy.
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Weight Watchers will meet at 7 PM at the First Presbyterian Church. Please use the large double doors at the side entrance.
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The Associate Minister unveiled the church’s new campaign slogan last Sunday: ‘I Upped My Pledge - Up Yours!’

Let me know the one you liked the best!!

I like things that move me into becoming better.

Some sayings can be a bit corny while others are profound.

It may be both or neither depending on what is going on in our lives.

Anyway, read thru these and see if you can use a few

to help you along life’s journey!

Here they are!

Success is nothing more than a few simple disciplines practiced everyday!

Failure is simply a few errors in judgment repeated over and over

Don’t wish it were “easier” wish you were ‘better”

Discipline is the bridge between goals and accomplishments!

Time is more valuable than money, you can have more money but not more time!

For every disciplined effort there is a multiple reward!

Formal education will make you a living, self education will make you a fortune!

How long should you try ………..”Until”

Ideas can be life changing sometimes all you need to open the door is “one more idea”

For things to change I had to change!

For things to get better I had to get better!

Success is measured in inches not in yards, just a little bit every day!

Be consistent and persistent, no matter what!

A friend of mine just called [3 times so far]. He’s extremely successful but has an issue. It seems that a “professional business coach” promised to “help him out” by taking him to a secluded place and for a small fee of just having my friend pay for the room he would help him out and there would be no other costs.

He was going to help him with a business plan and “donate” all his time to help my friend because he wanted to “be a friend”. Very generous!

Until the the very last minute when called my friend and said it would cost another 2000.00. This is just hours before they were going to go. After all, he was giving up some of his time!

This a trained professional that pulled this!

My friend is a generous man in a very real way and also hates confrontation and almost gave in.

But after a few talks about learning how to set healthy boundaries and being able to say no, he was able to
address the issue of an “upfront contract” that the “professional” did not set, yet teaches to others on a regular basis.

What Can You Learn From This?

So many relationships are destroyed by a lack of a clear understanding of what is to happen. Expectations that are unclear.

The “professional” knew better and didn’t do it.

How can we keep these things from happening?

One easy way is to repeat back to the person what you understand the “understanding” to be.

In business it certainly should be put in writing, even with friends.

Communication seems to be so hard for a lot of people but by utilizing this one simple tip with clear upfront contracts of what is being said can reduce misunderstanding’s by as much as 90%

Test it out the next time you think you have an agreement with someone by simply repeating it back to them as you hear it.

Good luck !

“100% of the shots you don’t take don’t go in.”
- Wayne Gretzky

What does it mean to you? In your life?

Are you being held back by anything or anyone? Why?

Sometimes it’s FEAR.

Fear of what? What would really happen to you if you tried and it didn’t work out as planned?

You might be surprised to discover that the result would not be a big deal at all

and yet we make it just that in our minds. Crazy!

Anyway, think about if you are taking all the shots you should be taking

and I’ll talk to you later!!

Go ahead now and swing for the fences or the net or

whatever is in front of you….

RIGHT NOW!!

Press Releases are one of the best ways to get traffic and get the word out about what ever you want to tell the world about.

I have used them and have found press releases to be very effective and also low in cost.

Check out Prweb as a source and
go to this link for a 4 page pdf report from a very talented Internet marketer.

http://www.dtalpha.com/prtcl/pressreleasetrafficchecklist.pdf

Let me know if you need any help!

Austin